branding

the good bloc - ottawa

The eco-friendly & versatile soap brand.

I created this brand as part of an Instagram design brief challenge. The task was to create branding for a soap company called The Good Bloc.

The company strives on being eco-friendly with a one-stop-soap bar. The soap can be used as shampoo, for laundry, cleaning etc. so I wanted to make sure the brand reflected this. I used earthy tones and scents that can be used for any task.