branding

nelo kombucha - a concept

Kombucha is a trendy health drink comprised of fermented black or green tea. As a Kombucha consumer, I often found myself making my purchasing decision based on the label's style and appeal on the bottle. I was inspired to create my own design, and along with it came the concept for a company name, Nelo.

I wanted to create a brand that was visually appealing while playing on the carbonation of the beverage. This is where the idea of circles came from. In contrast to the organic shapes, I wanted to use a strong typeface to balance it out and help elevate the brand. 

Here is what I came up with.